Do you agree that feminism remains a highly relevant ideology in its Essay

Do you agree that feminism remains a highly relevant ideology in its challenge to patriarchy and gendered inequality - Essay Example Through the efforts of earlier feminists, there have been major historical changes to favour women in enhancing their rights mostly in the west. Feminism has gone through development in three waves with each of the aiming at achieving particulars goals within a particular period. The first wave that came into place in the early twentieth century to the late 1950s mostly referred to as women’s suffrage that ensured that women had the right to vote in different parts of the world. After that came in the second wave that began in the 1960s that majored in ensuring that women had equal social and legal rights in the society. Later on, the 1960s came the third wave that is aimed to achieve most of the second wave goals that were not achieved within that period. The third wave has extended since then to date with various feminist identifying and fighting for the rights of women that are being infringed in different parts of the world. In today’s world feminism remains to be a highly related philosophy in its challenge to gender inequality and patriarchy (Fraser 2009). The idea of gender offers acknowledgement to the fact that each recognized society differentiates between men and women. Thus, the concept/term of gender is a logical method of understanding women and men socially and the modelling of affiliations amongst them. The idea of patriarchy assists the study of male domination in the social order. Gender inequality denotes to the unequal perception or treatment of individuals according to their gender. It ascends from dissimilarities in socially built gender roles in addition to biologically through hormonal differences, brain structure, and chromosomes. Feminists are individuals either men or women who require equivalent opportunities for both genders. Feminist writings on gender became common in the early 1970s when the feminist saw the

Direct marketing Assignment Example | Topics and Well Written Essays - 1000 words

Direct marketing - Assignment Example mail marketing also has a high return on investment potential due to its extreme targeting and, as a result, businesses are able to market to those consumers that they think are more likely to make a purchase, instead of using mass marketing campaigns through digital media. Direct mail also gives the business a more personal way to reach existing and potential customers, while also enabling businesses to form relationships with consumers and measure feedback on campaigns (Thomas & Housden 35). The first case involves marketing at Guinness with the most important insight from this case being the importance of brand marketing, which has been shown to enhance brand awareness and subsequent sales. This case, however, is historical in nature as Guinness seems not to have adopted the use of interactive social media groups as a way of direct marketing. The second case is LendingTree, which uses the internet for direct marketing. One lesson from this case was that direct online marketing leads to an increase in the number of leads, while it also allows for high volume distribution and targeting. Moreover, direct online marketing was also seen to provide immediate analytics that enhance testing and optimizing performance. Finally, the case on TreadMoves provides insights into the importance of direct internet marketing, especially in the manner that using web analytics helps in making marketing more effective. Another insight involved the manner in which TreadMoves can sue their d atabase in order to directly interact with prospects and customers. Despite the increasing popularity of digital mediums in marketing, several companies continue to use direct mail marketing. The latter is an especially attractive choice for small enterprises since it allows these enterprises to communicate to the consumer complete information on a service or product, while also enabling them to reach any potential target group for relatively low costs (Bird 23). In this case, direct mail may